Awards

Patient Education Campaign
Gold
Pharmaceuticals 
Gold

Context:

Even though a highly effective vaccine has been available for HPV, a common virus that affects all genders, many parents still hesitate to give it to their children. Cultural, religious and social stigma have all led to misinformation, fueling this hesitancy. And because the shots are administered during the tween years, they are often not top-of-mind for parents.

Idea:

Using the creation of milestones families could relate to, we created a campaign celebrating the “tweenhood” years, showcasing the everyday and bittersweet moments, And it made it clear that vaccination is about protection from cancer, not a nudge toward sexual activity.

Each milestone was aired on morning primetime television, where parents would be watching.

:30 Second Spot

Additional Spots

The Name Dropper +
Far Off Drop Off

The B.O.m.g

The Dinnertime DM’er

Radio Spots