Brian
Freitas

Copywriter



CONTEXT





To celebrate Uniqlo's launch in Toronto, we asked Torontonians to exchange items with Uniqlo using the trading platform Bunz.

From there, we launched the UniqTO Clothing Collection where every shirt, pair of pants and other piece of clothing from the collection were made from these traded items.



TRANSIT ADS





We used a lenticular effect, mostly seen on baseball cards, to shoutout different areas in the city.



If seen from the left



If you're looking right at it



If you view it from the right side



UniqTO Launch @ Nuit Blanche



We'd assemble a booth at Nuit Blanche where Torontonians could see the items they donated and see what pieces of clothing their donated items helped create.



Clothing Tags



The tag on each piece of clothing will have the names of those who contributed.